First conceived in 1974 by Ikuko Shimizu, Hello Kitty is a trademark character belonging to the Japanese company Sanrio. Originally, Hello Kitty was targeted at a rather more youthful audience, but today, the brand name decorates a vast array of products (22,000) and represents more than 50% of revenues at the Sanrio company
(1 billion euros/year).

The conjunction with the talented creator Victoria Casal has established a permanent home for this adorable
little character in a modern and elegant world, delivered with some recently released premium product collections. Victoria Casal Couture, the luxury licensee for the Sanrio group, has boldly entered the fray.
The brand is imaginative, street-smart, and worthy of the modern Parisian's attentions and desire.

To accompany her fans during their winter sports vacations, the creator has chosen the ski media concept from Innovaski as a means of employing a premium marketing channel that perfectly corresponds to her universe of fresh and feminine fashion.